All Aspects Of Healthcare Consulting


Healthcare market globally is constantly evolving. The drive towards Universal Health Coverage, enshrined in the targets set in Sustainable Development Goals of 2030, is rapidly changing health market dynamics. The emerging technologies, changing regulatory landscapes, cost disparity, shifting payer mechanisms and rising consumer demands are continually adding new layers of complexity to the healthcare industry.

VIVA Healthcare, since 2016, is exclusively working in health sector to solve the challenges of unequal access, capacity, capability, and affordability. Our understanding of each stakeholders across the value chain of health care market, contributes to our ability to provide advisory services which are evidence driven, relevant to future, sustainable and fuel innovations. We engage with ‘supply’ side of the healthcare industry comprising of development partners, health service providers, payers, investors and regulators; as well as ‘demand’ side of the industry comprising of consumers and community. 

We are a group of Healthcare Consultants that are among the pioneers in proposing right strategy, designing and implementing innovative and successful healthcare models that are futuristic.

Together, our management team brings over 500 staff years of experience in conceptualising, designing and commissioning some of the premier hospitals and healthcare programs globally.

We are boutique; and strive to be so, for every project gets our expertise as much as it demands.

Management Team

Sanjay Prasad

Sanjay is a Mechanical Engineer from IIT, Kanpur (1983 batch) and an MBA from IIM, Ahmedabad (1985 batch). He has also attended Strategy Programs at ISB, Hyderabad.He has over 35 years of experience in business strategy, acquisitions, deal structuring, corporate development, sales, marketing and supply chain in healthcare, media, telecom and consumer durable sectors with leading Companies including IQ City Foundation (4 years), Medica Synergie (7 years), Times of India (6 years), Hindustan Times (2 years), Ananda Bazar Patrika (4 years), South Korea Telekom (3 years) and Godrej (5 years).

Presently Sanjay is The Managing Partner at Viva Healthcare.

In his previous assignment, Sanjay has worked as the CEO of  IQ City Foundation for over 4 years. The Foundation has promoted a Medical College (intake of 150 MBBS students per year), a 800 bed Teaching Hospital and a Nursing College at a 100 acre campus at Durgapur. 


As CEO, he was responsible for ensuring delivery of the agreed business plans for the Education and Healthcare businesses. He successfully turned around the performance to an EBIDTA positive venture.

Prior to this, Sanjay has functioned as the CEO of Medica Superspecialty Hospital; a 350 bed Superspecialty hospital at Kolkata, promoted by Medica Synergie, a healthcare startup venture in Eastern India, focused on providing quality and affordable health services. He was also responsible for the Strategy and   Business expansion function for the Group and meeting the expectations of the Private Equity Investors.

Sanjay also has over 12 years of rich experience, at a senior level, in the Media Industry and as CEO, ABP TV Pvt. Ltd., led the Strategy function of ABP Group in the last assignment. Initiated the Groups diversifications into Television, Radio and Internet space.

Specialties: Business Strategy, Deal Structuring, Profit Centre Management, Sales, Marketing, Brand Management, Supply Chain